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We believe everyone is a king and this is reflected in everything that makes up our brand; from our colors that symbolize royalty and wealth, to our logo that stands out from the crowd, our service delivery that is specially designed for Kings and our objective to grow the Kingdom - one King at a time.

We understand that sports betting is driven by love for the games and a passion to make a change. For us at BetKing, we celebrate those who take the stand to change their lives and the lives of those around them, those who stand for what they love and believe in, the prediction kings and the kings at heart.

It is, therefore, our mission to create an efficient system that enables the quests of our Kings and Kingmakers by providing the right technology, radical innovation and uncompromised service to all our customers.
BetKing is dedicated to changing the face of sports betting in Ghana and in doing so, we are committed to initiatives that improve the conditions of the society where we operate. One of our initiatives is to offer Ghanaians opportunities to become Kingmakers.

Our operations also promote responsible gambling and restrict underage gambling through verification checks at registration online and pre-engagement verification at offline stores.

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